MNTN
Founded Year
2009Stage
IPO | IPOTotal Raised
$208.05MDate of IPO
5/22/2025Market Cap
2.23BStock Price
20.19Revenue
$0000About MNTN
MNTN develops software for television advertising. The company offers a Connected TV advertising platform that connects performance metrics to TV campaigns. MNTN serves brands looking to improve their television advertising effectiveness. MNTN was formerly known as SteelHouse. It was founded in 2009 and is based in Austin, Texas.
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ESPs containing MNTN
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The connected and broadcast TV targeting market provides data-driven advertising solutions that enable precise audience targeting across traditional broadcast television and streaming platforms. Companies in this market offer programmatic advertising platforms, addressable TV capabilities, cross-device targeting tools, and real-time measurement solutions. These providers serve advertisers, agencie…
MNTN named as Leader among 15 other companies, including StackAdapt, Criteo, and The Trade Desk.
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Research containing MNTN
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned MNTN in 1 CB Insights research brief, most recently on Feb 8, 2023.
Expert Collections containing MNTN
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
MNTN is included in 2 Expert Collections, including Ad Tech.
Ad Tech
4,236 items
Companies offering tech-enabled marketing and advertising services.
Targeted Marketing Tech
453 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
MNTN Patents
MNTN has filed 2 patents.
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
7/22/2013 | Brand name confectionery, Trademark law, Social networking services, Neuroscience, Ice cream brands | Application |
Application Date | 7/22/2013 |
|---|---|
Grant Date | |
Title | |
Related Topics | Brand name confectionery, Trademark law, Social networking services, Neuroscience, Ice cream brands |
Status | Application |
Latest MNTN News
Aug 28, 2025
Comments Off on CallRail, MNTN Unite to Link Performance TV Attribution with Inbound Calls CallRail, the lead engagement platform, and MNTN (NYSE: MNTN), a technology platform that brings performance marketing to Connected TV (CTV), today announced a new integration that allows advertisers to attribute inbound calls and texts to the CTV ads that generated them. Historically, tracking leads from TV has been notoriously difficult. MNTN Performance TV has changed that by providing visibility into metrics like incrementality, revenue and conversion data all tied directly back to campaigns. Now with CallRail, MNTN customers will have another layer of insights to attribute calls and texts back to their campaigns. “Seeing your brand on TV sparks action – phones ring, texts come in, and business moves,” said Richard Girges, Chief Technology Officer at MNTN. “This partnership with CallRail makes sure MNTN customers know exactly which TV ads are driving those conversations. It’s another way we’re helping more businesses turn attention into outcomes.” Jonathan Madrigal, Digital Marketing Manager, Brand Ranch Media (a mutual customer of CallRail and MNTN), added: “The CallRail integration with MNTN has been a game-changer for our team. Thanks to their partnership, we can now connect TV campaign performance data directly to inbound calls, giving us clear, measurable attribution. This level of insight helps us optimize faster, prove ROI with confidence and deliver even greater value for our clients.” Outcomes you can count on with MNTN and CallRail: Clear attribution: See what’s driving your real-world results (call and text conversions), with clear, campaign-level attribution built for Performance TV . Smarter optimization: Turn insights into action. View attribution data in real time to adjust campaigns based on what’s actually driving engagement. Time savings: Save time with a single, unified view of online and offline performance. Then filter by campaign, audience, network and more to dig into the details. Exposure on CTV drives action – and for many businesses, that action comes through inbound calls and texts. The partnership and integration demonstrates CallRail and MNTN’s mutual commitment to meeting marketers where they – and their target audiences – are at. “With nearly 60% of marketers planning to increase their CTV spending, it’s more important than ever to accurately track leads being driven by CTV ads,” said Mike Stocker, Vice President of Partnerships at CallRail. “We’re thrilled to be MNTN’s first call tracking partner, delivering the most accurate attribution of phone calls and messages. I’m also excited our full customer base will have access to this integration so they can market with confidence across this rapidly growing channel.” For more such updates, follow us on Google News Martech News
MNTN Frequently Asked Questions (FAQ)
When was MNTN founded?
MNTN was founded in 2009.
Where is MNTN's headquarters?
MNTN's headquarters is located at 823 Congress Avenue, Austin.
What is MNTN's latest funding round?
MNTN's latest funding round is IPO.
How much did MNTN raise?
MNTN raised a total of $208.05M.
Who are the investors of MNTN?
Investors of MNTN include BlackRock, Fidelity Investments, Paycheck Protection Program, Bridge Bank, Silicon Valley Bank and 11 more.
Who are MNTN's competitors?
Competitors of MNTN include tvScientific, MadHive, iSpot.tv, TVSquared, Captify and 7 more.
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