Aug 23, 2025

Share this Twiva , a Kenyan platform focused on monetizing Africa’s growing creator economy, has secured investment from the Sony Innovation Fund , the corporate venture capital arm of Sony Group Corporation . The deal marks a key milestone for Twiva as it scales its operations and expands into new markets across Africa. The startup helps independent creators and influencers monetize their content and digital presence while offering brands access to authentic marketing channels through creator-led campaigns. “With Sony’s expertise in entertainment and technology, we will scale our impact, expand into new markets, and unlock new income opportunities for Africa’s youth,” said Peter N. Kironji, CEO of Twiva. Sony’s investment highlights the fund’s growing interest in Africa’s digital and entertainment sectors. Twiva becomes one of the first African companies to join the Sony Innovation Fund portfolio, which is increasingly focused on emerging markets. Trending Twiva operates at the intersection of technology, commerce, and content creation. Its business model includes influencer marketing, social commerce, digital skills training through Twiva Academy, embedded financial services via Twiva Pay, and livestreaming. The platform enables creators to become entrepreneurs by equipping them with tools, education, and access to monetization pathways. “Africa’s digital creative sector has significant untapped potential,” said Antonio Avitabile, Managing Director for EMEA at Sony Ventures Corporation. “Twiva’s platform offers a strong foundation for growth and inclusion in the region’s creator economy.” With over 250 million young people active on digital platforms across the continent, the creator economy is emerging as a major engine for employment and commerce. Twiva plans to use the funding to expand its footprint, enhance its AI-powered tools, and accelerate innovations such as Twiva Pay, which simplifies payments and introduces purchase order financing for influencer campaigns. The company aims to create more than one million digital jobs across Africa over the next five years by connecting creators, brands, financial institutions, and digital platforms into a unified ecosystem. Twiva’s platform provides brands with cost-effective customer acquisition while offering creators data-driven tools and financial support to grow sustainable businesses. The Sony Innovation Fund invests in early to late-stage startups globally, with a focus on entertainment, media, mobility, fintech, and now, Africa’s digital economy. Reading This Now 10