Snowplow
Founded Year
2012Stage
Unattributed VC | AliveTotal Raised
$55.14MRevenue
$0000Mosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
+4 points in the past 30 days
About Snowplow
Snowplow specializes in customer behavioral data infrastructure and pipeline solutions within the data analytics and AI sectors. The company offers a platform for collecting, enriching, and operationalizing real-time event data across digital platforms, enabling advanced analytics and AI applications. Snowplow primarily serves sectors that require in-depth digital analytics, marketing attribution, and e-commerce insights. It was founded in 2012 and is based in London, United Kingdom.
Loading...
Snowplow's Product Videos
ESPs containing Snowplow
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The product analytics software market offers customers valuable insights into the performance, usage, and customer behavior surrounding their products or services. By leveraging advanced analytics techniques, customers can gain a deep understanding of how their products are being used, identify trends, and make data-driven decisions. Product analytics software enables customers to track key metric…
Snowplow named as Challenger among 8 other companies, including Amplitude, Pendo, and Mixpanel.
Snowplow's Products & Differentiators
Snowplow Behavioral Data Platform (BDP)
Snowplow’s Behavioral Data Platform is a paid version delivered as a service. Allowing you to create granular behavioral data in your own cloud meaning that your behavioural data is processed, end-to-end, in your own environment. The data pipeline is open core: all the Open-source microservices are at its heart. Around that open core it offers a UI and API to help data teams manage organizational challenges around the data pipeline: managing data governance, data quality and data delivery. BDP customers benefit from bespoke implementation guidance, SLAs, deployment, monitoring, scaling as well as ongoing maintenance and support.
Loading...
Research containing Snowplow
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Snowplow in 2 CB Insights research briefs, most recently on Sep 9, 2025.
Expert Collections containing Snowplow
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Snowplow is included in 2 Expert Collections, including Artificial Intelligence.
Artificial Intelligence
13,028 items
Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.
Targeted Marketing Tech
659 items
This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.
Snowplow Patents
Snowplow has filed 1 patent.
The 3 most popular patent topics include:
- cloud infrastructure
- cloud storage
- distributed data storage
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
8/22/2024 | Distributed data storage, Cloud storage, Cloud infrastructure, Network file systems, Video on demand services | Application |
Application Date | 8/22/2024 |
|---|---|
Grant Date | |
Title | |
Related Topics | Distributed data storage, Cloud storage, Cloud infrastructure, Network file systems, Video on demand services |
Status | Application |
Latest Snowplow News
Aug 17, 2025
NEW YORK Aug. 17, 2025 Some are focused on eliminating the fragmentation that holds businesses back. Starburst, for example, unifies distributed data across cloud, hybrid, and on-premises environments, enabling enterprises to access and analyze information without the cost or disruption of large-scale migrations. Others, like CData, simplify the connectivity layer itself, providing seamless, real-time access to hundreds of applications and systems across the modern data stack. Meanwhile, Snowplow is building high-fidelity behavioral data pipelines that fuel AI and personalization, helping digital-first organizations turn raw data into governed, AI-ready assets. Beyond their technical achievements, these companies are addressing deeper organizational challenges. As enterprises generate more data across more systems, managing that complexity without sacrificing governance or performance has become a defining obstacle. This year's awardees are not only advancing the tools and platforms that solve these problems, they are making those solutions accessible across industries, regardless of an organization's technical maturity. As AI, automation, and real-time analytics become central to how businesses operate, the companies on this year's list are positioned to play an increasingly critical role. The recipients of this year's award were selected based on a thorough evaluation of their technological capabilities, market impact, and ability to help enterprises operationalize data to accomplish their goals. Please join us in celebrating The Top 25 Data Management and Analytics Companies of 2025. To view the full list, visit https://www.thesoftwarereport.com/ About The Software Report The Software Report is a comprehensive source for market research and insights, business news, investment activity, and corporate actions related to the software sector. Based in New York City , the firm is run by a seasoned team of editors, writers, and media professionals highly knowledgeable on software and the various companies, executives, and investors that make up the sector. Media Contact EDITOR, The Software Report, 1 609-365-7014, customerservice@thesoftwarereport.com https://www.thesoftwarereport.com/ SOURCE The Software Report
Snowplow Frequently Asked Questions (FAQ)
When was Snowplow founded?
Snowplow was founded in 2012.
Where is Snowplow's headquarters?
Snowplow's headquarters is located at 17 Bevis Marks, London.
What is Snowplow's latest funding round?
Snowplow's latest funding round is Unattributed VC.
How much did Snowplow raise?
Snowplow raised a total of $55.14M.
Who are the investors of Snowplow?
Investors of Snowplow include Databricks Ventures, MMC Ventures, Atlantic Bridge Capital, New Enterprise Associates and Ascent Venture Partners.
Who are Snowplow's competitors?
Competitors of Snowplow include Piwik PRO and 3 more.
What products does Snowplow offer?
Snowplow's products include Snowplow Behavioral Data Platform (BDP) and 1 more.
Loading...
Compare Snowplow to Competitors
Tealium operates in the field of customer data integration and management within the technology sector. The company provides a customer data platform that allows businesses to collect, unify, and use customer data in real-time, while also focusing on data quality and compliance with privacy standards. Tealium's solutions serve various sectors including marketing, data analytics, and IT. It was founded in 2011 and is based in San Diego, California.
Blotout is a company that operates within the e-commerce and digital marketing sectors. The company provides a platform that unifies customer identity across various channels and enables businesses to recover lost marketing signals while ensuring compliance with privacy regulations. Blotout serves the e-commerce industry and provides solutions for brands in a post-cookie environment. It was founded in 2019 and is based in Fremont, California.
Amperity is a customer data platform (CDP) that focuses on identity resolution and data normalization within the marketing technology sector. The company provides tools to unify, analyze, and optimize customer data for marketing campaigns and customer experiences. Amperity's solutions assist brands in understanding their customers, facilitating engagement and privacy compliance. It was founded in 2016 and is based in Seattle, Washington.
Zeotap is a customer intelligence platform that operates in the data solutions and marketing technology sectors. The company offers a Customer Data Platform (CDP) for integrating and unifying customer data, as well as targeting segments for programmatic and social platforms. Zeotap also provides a universal marketing ID initiative, to address the challenges of a cookieless future. It was founded in 2014 and is based in Berlin, Germany.
BlueConic provides a Customer Data Operating System for businesses to utilize customer data in various industry sectors. Its solutions offer support for data integration and data sharing and are applicable in consumer goods, retail, media and publishing, telecommunications, and financial services. It was founded in 2010 and is based in Boston, Massachusetts.
Countly provides first-party digital analytics and customer engagement within the technology sector. The company offers tools for data management, analytics, reporting, and engagement automation, focusing on data privacy and compliance. Countly's platform allows organizations to gather and analyze data from mobile, web, and desktop applications, supporting customer experiences and decision-making. It was founded in 2012 and is based in London, England.
Loading...