Sep 15, 2025

Titled "Engine symphony", the tactical push taps into the end of the classical music season by reimagining horsepower as harmony. To bring the idea to life, the brand enlisted a composer to transcribe the sounds of Audi RS engines into sheet music, blending performance with artistry. The 50-second spot opens with shots of the score before showing the composer at work, capturing the engine's acoustics. It then transitions to photographs of the sheet music displayed across out-of-home sites. The creative was rolled out as an OOH activation, reframing the vehicles' distinctive sound as a symphonic experience rather than mechanical noise. Don't miss: Audi F1 Team and adidas team up for high-performance style on and off the track MARKETING-INTERACTIVE has reached out for more information. Audi is not the only carmaker leaning on music for storytelling. In June, BMW launched a global campaign spotlighting its central vehicle control unit, the “Heart of joy”, led by an unlikely star: a waltzing octopus. Titled "Octowaltz", the film features the creature gliding through the ocean in a precisely choreographed underwater dance. The hypnotic sequence serves as a metaphor for the precision and harmony delivered by BMW's system, which integrates core functions including drive, braking, energy regeneration, and partial steering into a single control unit. First unveiled in April and previously showcased at Auto Shanghai as part of the BMW Vision Driving Experience, "Octowaltz" now takes this innovation to the masses through a poetic, emotionally resonant lens. BBH London's work with Audi follows its recent campaign with Burger King UK and celebrity chef Gordon Ramsay to launch its new Wagyu burger. The tongue-in-cheek push highlighted indulgence while making it clear Ramsay was not behind the grill. The integrated campaign was produced by BBH's in-house production arm, Black Sheep Studios, with films directed by Artur Wolgers and OOH photography by Mark Peckmezian. While the films follow Ramsay's comical attempts to be involved, the OOH executions spotlight the burger itself, with the chef teasingly just out of frame. Accelerate your brand's growth with AI-first strategies, emerging tech and data-driven experiences. Join 500+ marketing leaders at Digital Marketing Asia 2025 Singapore on 24–25 September to uncover transformative trends, real-world wins and powerful ideas for 2025 and beyond. Related articles: Revolut revs up as title partner of Audi's F1 team from 2026 Audi SG names new MD to spearhead direct-to-consumer business model Audi Singapore names new GM of marketing Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.