Sep 12, 2025

B&T Published on: 12th September 2025 at 11:32 AM SHARE Reddit has introduced Reddit Pro tools for publishers in the US—new features to help media outlets easily share and track content across Reddit’s 110 million-strong daily users, an improved link viewing experience for reading and discussing news stories. Reddit has opened a beta test waitlist for a suite of three new tools in Reddit Pro. Reddit Pro is a free-to-use toolset designed, according to Reddit, for business growth. It added these new features are designed to help publishers find and engage directly with “knowledge seekers” on Reddit. So far, Reddit has been alpha testing the tools with publishers including The Atlantic, The Hill, NBC News, and The Associated Press. Applications are open for its beta test today and it has “the goal of serving everyone globally by next year”. Within the tool, publishers can track which of their stories are being shared on Reddit, see the specific communities they’re shared in, and monitor key metrics such as views, upvotes and clicks. Reddit said this data should help publishers develop strategies and grow an audience on the platform. Publishers will also be able to sync their RSS feeds to automatically import articles to Reddit Pro, making them shareable across the platform. Publishers will also receive AI-powered community suggestions for where to post their articles, which should help their content find audiences and generate “meaningful conversations”. Reddit is also testing an “improved” way to read articles within the platform. Users will be able to access articles directly in the Reddit app, swiping up to view comments and join the conversation. Reddit said this makes it easier to engage in news discussion and ask questions to the posting publisher directly, without leaving Reddit. “The Hill has always followed a trial-and-error strategy with social media platforms,” said Sarakshi Rai, deputy managing editor at The Hill. “Reddit has been a valuable, vibrant community for The Hill, and Reddit Pro gave us the tools to engage with our readers who previously weren’t hearing from us directly on the platform. We’re able to easily grow The Hill’s presence and foster real discussions around our journalism. The platform has also become our top social referral traffic source, accounting for a rise of social media traffic to the site.” “At a time when traditional sources of traffic are shifting, Reddit is a new avenue for publishers to grow their reach with a highly engaged audience,” Reddit said in a blog post. “These tools are just the first step in empowering publishers to engage more deeply on Reddit and giving users a conversation-forward reading experience. Our goal is to make Reddit a go-to place for distribution and discussion of real, human perspectives surrounding the latest headlines. We will continue improving this experience with additional functionality that makes Reddit easier to use for publications, editors and reporters,” it added.