Mar 6, 2025

Trusst AI receives multimillion dollar investment By Jason Pollock on Mar 5, 2025 10:20AM L to R: Sarel Roets and Ryan Kohler with David Shein. Business Wire Australian and U.S.-based artificial intelligence company Trusst AI has received a multimillion-dollar investment from venture capital firm OIF Ventures. By capturing and analysing every chat, voice call, complaint, survey, text, email, and social media interaction, Trusst AI uses artificial intelligence to improve customer experience strategies and optimise contact centres. Sarel Roets and Ryan Kohler co-founded Trusst AI back in January 2024, with 35 years of combined expertise in AI, data, and customer experience between them. Roets co-founded cloud-based enterprise contact centre solutions VoiceFoundry, which was acquired by U.S.-based CX technology and services company TTEC in 2020, while Kohler’s career most recently includes five years as a lead customer experience architect at AWS. Roets said Trusst AI delivers customised AI technology that deploys within a client's environment and is governed by their security. “Our clients report a reduction in churn, a continuous increase in sales and greater confidence in customer retention and NPS through continuous optimisation," he said. “Their deep domain expertise, combined with the best-in-class product they’ve built, puts them in a fantastic position to take on what is an immense opportunity for disruption in the CX space,” said OIF partner David Shein. Shein founded Com Tech in 1987, growing the reseller from just himself to 1,400 employees by the time Dimension Data acquired it for more than $1 billion in 2000. He also served as non-executive chairman for ASX-listed IT solutions provider MOQDigital from 2014 to 2022, when the company was acquired by Brennan IT for $23 million.