Enterprise Tech / Marketing & Ad Tech

Best Loyalty Management & Analytics Software Companies

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What is Loyalty Management & Analytics Software?

The loyalty management & analytics software market provides platforms to design, run, and optimize brand‑owned customer loyalty programs across online and in‑store channels. Providers offer rules engines for points, tiers, and rewards; member management; API/headless options for POS and e‑commerce integration; and analytics for segmentation, attribution, and ROI. Also called loyalty platforms or loyalty engines, these systems often support promotions, gamification, and personalization tied to first‑party data. This market excludes pure CDPs/marketing automation without native loyalty modules, consumer card‑linked offer networks, gift‑card–only solutions, and services‑only agencies.

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Top Loyalty Management & Analytics Software Companies

Yotpo logo
Yotpo

United States / Founded Year: 2011

Yotpo offers an e-commerce retention marketing platform that focuses on customer loyalty and engagement across online businesses. The company provides products such as SMS marketing, email campaigns, loyalty and referral programs, subscription services, and tools for collecting customer reviews and user-generated content. It was founded in 2011 and is based in New York, New York.

Known Partners

Shopify, AfterShip, Searchspring, and 2 more

Known Customers

Fobi, AuthenTEAK, Salesforce, and 2 more

Key People

Tomer Tagrin, Ophir Reshef, Omri Cohen, and 2 more

Antavo logo
Antavo

United Kingdom / Founded Year: 0000

Antavo focuses on delivering scalable and customizable loyalty solutions for various industries. The company offers a no-code loyalty engine and application programming interface (API)-centric platform that allows businesses to create and manage loyalty programs. It primarily serves the technology sector. The company was founded in 2012 and is based in London, United Kingdom.

Known Partners

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Known Customers

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Key People

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Salesforce logo
Salesforce

United States / Founded Year: 0000

Salesforce specializes in customer relationship management (CRM) and operates within the technology sector. The company offers tools that integrate CRM, artificial intelligence, and data analytics for sales, service, and marketing processes. Salesforce's platform is intended for businesses of all sizes to manage customer interactions and workflows based on data. It was founded in 1999 and is based in San Francisco, California.

Known Partners

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Known Customers

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PAR logo
PAR

United States / Founded Year: 0000

PAR provides restaurant operations and technology solutions within the hospitality and retail industries. The company offers various products including point of sale systems, digital ordering platforms, loyalty programs, restaurant management software, and payment processing services. PAR serves sectors such as quick service, fast casual dining, cinemas, casinos, theme parks, and convenience stores. It was founded in 1968 and is based in New Hartford, New York.

Known Partners

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Known Customers

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Eagle Eye logo
Eagle Eye

United Kingdom / Founded Year: 0000

Eagle Eye (EYE.L) focuses on omnichannel marketing solutions in the digital marketing industry. The company offers a software-as-a-service platform that supports businesses in creating digital connections for real-time personalized performance marketing through loyalty programs, personalized promotions, apps, subscriptions, and gift services. Eagle Eye primarily serves sectors such as grocery, retail, and hospitality. It was founded in 2003 and is based in Guildford, United Kingdom.

Known Partners

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Known Customers

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All Companies in Loyalty Management & Analytics Software

Annex Cloud logo
Annex Cloud

United States / Founded Year: 0000

Annex Cloud provides technology and service solutions focused on customer loyalty experiences across various industries. The company offers a suite called the Loyalty Experience Manager that allows organizations to use zero and first party data for customer journeys, from awareness to purchase, retention, and brand advocacy. It was founded in 2010 and is based in McLean, Virginia.

Known Partners

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Known Customers

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Key People

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Capillary Technologies logo
Capillary Technologies

India / Founded Year: 0000

Capillary Technologies specializes in omnichannel consumer engagement and loyalty solutions within the SaaS industry. The company offers a suite of products that enable businesses to manage loyalty programs, engage with customers across multiple channels, and leverage consumer data for actionable insights. Capillary's solutions cater to a diverse range of sectors, including retail, hospitality, and aviation, among others. It was founded in 2012 and is based in Bengaluru, India.

Known Partners

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Known Customers

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Key People

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Clutch logo
Clutch

United States / Founded Year: 0000

Clutch operates within the customer engagement and loyalty sector. The company offers a platform that centralizes customer data and enables marketing strategies to improve consumer interactions and brand loyalty. Clutch's solutions include a customer data platform, loyalty management, gift cards and stored value services, offer management, and marketing orchestration, all aimed at improving customer retention. It was founded in 2012 and is based in Ambler, Pennsylvania.

Known Partners

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Known Customers

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Key People

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Coniq logo
Coniq

United Kingdom / Founded Year: 0000

Coniq is a company that provides customer engagement and loyalty solutions within the retail sector. It offers a platform aimed at helping retail destinations improve customer experiences, manage foot traffic, and support in-store sales through data-driven insights and marketing strategies. The company primarily serves shopping malls, outlets, and other retail destinations. Coniq was formerly known as Footfall123. It was founded in 2011 and is based in London, England.

Known Partners

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Known Customers

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Key People

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Fishbowl logo
Fishbowl

United States / Founded Year: 0000

Fishbowl specializes in customer relationship management and marketing automation solutions tailored for the restaurant industry. The company offers a platform that integrates customer data platforms (CDPs) and customer relationship management (CRM) systems to help restaurants enhance guest experiences, create effective marketing campaigns, and increase customer lifetime value. Fishbowl primarily serves the restaurant sector, providing tools for guest data analysis, targeted marketing, and campaign automation. Fishbowl was formerly known as Personica. It was founded in 2000 and is based in Alexandria, Virginia. Fishbowl operates as a subsidiary of GlassDoor.

Known Partners

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Known Customers

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Key People

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Givex logo
Givex

Canada / Founded Year: 0000

Givex provides customer engagement technology within the commerce sector. The company offers a suite of services including gift card solutions, loyalty program management, and ePOS systems. Givex serves the restaurant, retail, and quick-service restaurant industries. It was founded in 1999 and is based in Toronto, Ontario.

Known Partners

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Known Customers

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SpotOn logo
SpotOn

United States / Founded Year: 0000

SpotOn provides payment processing and customer engagement tools. It brings together payment processing and a software solution to give merchants data and tools to market to their customers. The platform offers tools for small and medium-sized businesses (SMBs), including payments, marketing, reviews, analytics, and loyalty. It serves the financial technology sector. The company was founded in 2017 and is based in San Francisco, California.

Known Partners

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Known Customers

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Key People

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Talon.One logo
Talon.One

Germany / Founded Year: 0000

Talon.One is a company that provides promotion and loyalty solutions for various industries. It offers tools for creating and managing promotional campaigns, loyalty programs, and customer engagement strategies. Talon.One's platform enables businesses to implement promotions and rewards programs. It was founded in 2015 and is based in Berlin, Germany.

Known Partners

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Key People

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Thanx logo
Thanx

United States / Founded Year: 0000

Thanx is a company that provides guest engagement and loyalty programs within the restaurant industry. The company has a platform that includes loyalty programs, customer relationship management, and marketing automation tools aimed at increasing customer lifetime value. Thanx serves the restaurant sector, focusing on customer engagement and retention through data-driven strategies and digital experiences. It was founded in 2011 and is based in San Francisco, California.

Known Partners

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Known Customers

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Key People

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Xoxoday logo
Xoxoday

India / Founded Year: 0000

Xoxoday provides AI-powered solutions for loyalty, rewards, and incentives across various business sectors. The company offers products that focus on customer loyalty, employee engagement, and sales performance through rewards and management systems. Xoxoday's solutions serve a range of industries including BFSI, retail, automotive, and healthcare. Xoxoday was formerly known as Gift. It was founded in 2014 and is based in Bengaluru, India.

Known Partners

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Key People

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Our Methodology

The ESP matrix leverages data and analyst insight to identify and rank leading private-market companies in a given technology landscape.

What is Loyalty Management & Analytics Software?

The loyalty management & analytics software market provides platforms to design, run, and optimize brand‑owned customer loyalty programs across online and in‑store channels. Providers offer rules engines for points, tiers, and rewards; member management; API/headless options for POS and e‑commerce integration; and analytics for segmentation, attribution, and ROI. Also called loyalty platforms or loyalty engines, these systems often support promotions, gamification, and personalization tied to first‑party data. This market excludes pure CDPs/marketing automation without native loyalty modules, consumer card‑linked offer networks, gift‑card–only solutions, and services‑only agencies.

Expert Collections

Subscribe for more information

Market Map

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Do you compete within Loyalty Management & Analytics Software?

Reach more buyers.

Your future customers are researching their next tech solution on CB Insights. Make sure they can find you.