Tech companies are looking to digitize every piece of business-to-business payments — a process that remains highly manual in many markets.
B2B payments tools reach cross-functionally across companies, making it not only more essential, but also more complex, to efficiently integrate these tools into workflows.
To help strategy teams prioritize B2B payments tech markets in their planning decisions, we plotted markets across 2 dimensions:
- Market maturity — This assesses the commercial readiness of technologies in a given market using 30+ signals including patents, year founded, headcount, and Fortune 500 business relationships. Markets on the far left of the X-axis are in early stages of maturity, while those to the far right are already serving a significant share of the total addressable market.
- Startup momentum — Measures private market activity as a signal of the degree of overall market dynamism & growth potential. It is calculated using the average Mosaic score. Signals include number of startups, investor quality, startups’ management team experience, and startups’ financial health.
