Buyer Perspective

Here’s how much executives are paying for LLM security — and who they’re buying from

Here’s how much executives are paying for LLM security — and who they’re buying from

Securing large language models (LLMs) will be a top priority as generative AI applications — and threats — proliferate. We examine how buyers are evaluating vendors in the space.

May 22, 2024

Twilio under pressure: The future of its $3.2B Segment acquisition amid layoffs and activist investor scrutiny

Twilio under pressure: The future of its $3.2B Segment acquisition amid layoffs and activist investor scrutiny

Activist investors are scrutinizing Twilio's Data & Applications business, home to its customer data platform (CDP) Segment. We dive into whether Twilio overpaid for Segment and what customers are saying about the acquisition.

Dec 11, 2023

Here’s how much executives are paying LLM developers — and who they’re buying from

Here’s how much executives are paying LLM developers — and who they’re buying from

Budget allocations for large language models (LLMs) are entering the millions. We look at how buyers are evaluating OpenAI and its competitors for applications ranging from document processing to medical follow-ups.

Dec 11, 2023

The generative AI divide: Open-source vs. closed-source LLMs

The generative AI divide: Open-source vs. closed-source LLMs

The open-source vs. closed-source AI debate is in the spotlight, with the private LLM developer market split. We dig into customer perspectives on the divide.

Oct 30, 2023

Here’s how much data executives are paying for customer data platforms — and who they’re buying from

Here’s how much data executives are paying for customer data platforms — and who they’re buying from

Chief data officers are paying anywhere from $50K to $800K per year to accurately track and target their customers across digital platforms.

Oct 25, 2023

How much are tech buyers paying for AI-powered chatbots?

How much are tech buyers paying for AI-powered chatbots?

Tech buyers are paying anywhere from $25K to $1.5M per year to automate and personalize customer service.

Oct 24, 2023

Customer perspectives on the B2B sales startups taking on ZoomInfo

Customer perspectives on the B2B sales startups taking on ZoomInfo

On the heels of Apollo.io's Series D raise — which earned it a $1.6B valuation — we examine what buyers think about sales intelligence tools like Apollo.io, Lusha, and Cognism.

Sep 25, 2023

Why these payments companies have top customer satisfaction scores

Why these payments companies have top customer satisfaction scores

We look at what it takes to get a leading customer satisfaction (CSAT) score in the cross-border payments space based on our conversations with customers.

Sep 12, 2023

Nvidia is one of generative AI’s most active investors. Here are the deals the chipmaker is backing

Nvidia is one of generative AI’s most active investors. Here are the deals the chipmaker is backing

Amid the AI computing boom and surging revenue, Nvidia is stepping up its investment activity.

Aug 28, 2023

How are enterprises making cloud security purchasing decisions?

How are enterprises making cloud security purchasing decisions?

As competition heats up, we dig into how executives are deciding between cloud security solutions like Orca Security, Aqua Security, Lacework, and Wiz.

Aug 15, 2023

Product gaps in the global payroll space: What customers of Globalization Partners, Rippling, CloudPay, Deel, and more wish their vendors did

Product gaps in the global payroll space: What customers of Globalization Partners, Rippling, CloudPay, Deel, and more wish their vendors did

From employee self-service to reporting & analytics, we uncover what software buyers want to see in leading global payroll platforms.

Aug 10, 2023

How much are CISOs spending for cloud security?

How much are CISOs spending for cloud security?

CISOs are paying anywhere from $10K to $800K per year to acquire solutions that protect critical data and operations in cloud environments.

Aug 10, 2023

Product gaps in the expense management space: What customers of Brex, Airbase, Pleo, Navan, Ramp and Payhawk wish their vendors did

Product gaps in the expense management space: What customers of Brex, Airbase, Pleo, Navan, Ramp and Payhawk wish their vendors did

From reporting and analytics to subscription management, we uncover what software buyers want to see in leading expense management platforms.

Aug 2, 2023

Customer perspectives on the Insurtech 50

Customer perspectives on the Insurtech 50

From weather intelligence to AI inspections, we highlight the voice of the customer of some of the most promising private insurtech companies of 2023.

Aug 1, 2023

Here’s how top open banking players compare across funding, headcount, and customer satisfaction

Here’s how top open banking players compare across funding, headcount, and customer satisfaction

Open banking is reinventing financial services. We dig into what customers think of Plaid, TrueLayer, Yapily, and Akoya.

Jul 24, 2023

What are customers saying about generative AI startups?

What are customers saying about generative AI startups?

As generative AI startups gain momentum, we highlight top markets and what software buyers are saying about players in the space.

Jul 17, 2023

Here’s how much pharma executives are paying for real-world data — and who they’re buying data from

Here’s how much pharma executives are paying for real-world data — and who they’re buying data from

Pharma companies are paying anywhere from $75K to $5M per year to acquire datasets that can speed up drug discovery, clinical trial design, and regulatory reporting.

Jul 10, 2023

Generative AI copywriting startups are facing off against Microsoft and Google — what do customers think?

Generative AI copywriting startups are facing off against Microsoft and Google — what do customers think?

As AI-powered copywriting copilots gain momentum, we look at what customers are saying about players in the space.

Jun 14, 2023

Where OpenAI and its rivals are winning — and losing — with enterprise buyers

Where OpenAI and its rivals are winning — and losing — with enterprise buyers

Large language model (LLM) developers are gaining traction. We spoke with customers of OpenAI, AI21 Labs, Hugging Face, and more to map the landscape.

Jun 5, 2023

The sales tech stack has mushroomed. Here’s how players in the buyer intent market stack up

The sales tech stack has mushroomed. Here’s how players in the buyer intent market stack up

We dig into customer perspectives on key account-based marketing (ABM) platforms, including ZoomInfo and 6sense, and where the market is headed.

May 15, 2023

Top ABM and conversational marketing companies — and why customers chose them

Top ABM and conversational marketing companies — and why customers chose them

We spoke with software buyers who recently purchased account-based marketing (ABM) and conversational marketing solutions to understand product quality, competition, and pricing. Quickly compare 6sense, Demandbase, Drift, Qualified, and more with this Vendor Scorecard.

May 12, 2023

Coupa’s CEO is out. Here’s what customers are saying about the spend management platform and its competition

Coupa’s CEO is out. Here’s what customers are saying about the spend management platform and its competition

What’s been going on at Coupa? We dig into our quantitative (M&A and headcount) and qualitative (software buyer interviews) information to provide a glimpse into what’s going on at the firm.

May 8, 2023

Cybereason just had a massive down round. What happened?

Cybereason just had a massive down round. What happened?

We look at the former cybersecurity unicorn and its competitors SentinelOne and CrowdStrike using CB Insights employee headcount data and Yardstiq customer perspectives. We also break down what this means for CISOs, IT buyers, and investors.

May 4, 2023

Sales tech stack consolidation is coming. So who’s winning?

Sales tech stack consolidation is coming. So who’s winning?

In the sales & revenue operations tech space, consolidation is very top of mind. Here's what customers have to say about where Outreach, Clari, Gong, and more are converging.

Apr 24, 2023

Top sales engagement & revenue intelligence companies — and why customers chose them

Top sales engagement & revenue intelligence companies — and why customers chose them

We spoke with software buyers who recently purchased sales engagement & revenue intelligence solutions to understand product quality, competition, and pricing. Quickly compare Outreach, Salesloft, Gong, and more with this Vendor Scorecard.

Buyer Perspective

Apr 21, 2023

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