Fintech – CB Insights Research https://www.cbinsights.com/research Tue, 16 Sep 2025 13:37:57 +0000 en-US hourly 1 Banking on Digital Assets: How Traditional Finance is Investing in Blockchain https://www.cbinsights.com/research/report/banking-on-digital-assets/ Thu, 14 Aug 2025 21:21:50 +0000 https://www.cbinsights.com/research/?post_type=report&p=174764 Global banks are making big moves in blockchain this year. Several of the largest US banks such as Citigroup, Bank of America, and Wells Fargo are discussing issuance of a joint stablecoin. BBVA has partnered with Binance as an independent …

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Global banks are making big moves in blockchain this year. Several of the largest US banks such as Citigroup, Bank of America, and Wells Fargo are discussing issuance of a joint stablecoin. BBVA has partnered with Binance as an independent custodian for customers’ funds. And JPMorgan Chase just announced an unprecedented partnership with Coinbase to provide crypto services to 80 million customers.

Yet this trend isn’t new — it’s been building for years with the 345 investments these institutions have made in the space between 2020 and 2024. In the visual below, we’ve highlighted the G-SIBs’ blockchain investments from 2023-present:

Using CB Insights Business Graph data, and in partnership with Ripple and the UK Centre for Blockchain Technologies, we used CB Insights Business Graph data to power Banking on Digital Assets, a report that explores how banks have made global investments in the digital asset ecosystem over a five-year period.

Download the report for an inside look at how, where, and why banks are investing in blockchain technology and digital asset applications.

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State of Insurtech Q2’25 Report https://www.cbinsights.com/research/report/insurtech-trends-q2-2025/ Thu, 07 Aug 2025 15:00:51 +0000 https://www.cbinsights.com/research/?post_type=report&p=174713 Life & health (L&H) insurtechs dominated Q2’25, outraising property & casualty (P&C)-focused counterparts for the first time in nearly 4 years. Individual coverage health reimbursement arrangement (ICHRA)-focused deals nudged L&H deal count upward, in part driving the highest deal share …

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Life & health (L&H) insurtechs dominated Q2’25, outraising property & casualty (P&C)-focused counterparts for the first time in nearly 4 years.

Individual coverage health reimbursement arrangement (ICHRA)-focused deals nudged L&H deal count upward, in part driving the highest deal share among US-based insurtechs since Q3’17.

Below, we break down the key takeaways from this quarter’s report, including:

  • Quarterly insurtech deal count dips below 100 again
  • Funding to P&C insurtechs plummets from Q2’21 peak
  • $100M+ mega-round deals lead to a surge in L&H insurtech funding
  • ICHRA startups capture nearly 20% of insurtech funding
  • US-based startups raise 3 in 5 global insurtech deals

Download the full report to access comprehensive data and charts on the evolving state of insurtech.

DOWNLOAD THE STATE OF INSURTECH Q2’25 REPORT

Get the latest on global insurtech funding trends, unicorns, M&A deals, and more.

Quarterly insurtech deal count dips below 100 again

Insurtech deal count fell 9% quarter-over-quarter (QoQ), from 100 deals in Q1’25 to 91 in Q2’25. This decrease mirrors the broader venture environment, which also saw QoQ deal count decline by the same percentage.

Insurtech funding fell 21% QoQ, from $1.4B in Q1’25 to $1.1B in Q2’25 — also in line with the broader venture environment (-24% QoQ). However, unlike the rest of venture, insurtech has not experienced an AI-driven funding boom in recent quarters. The median venture deal size reached a new high of $3.5M in 2025 YTD, largely due to AI, while the median insurtech deal size has fallen by 19% to $4.2M over the same period.

Future implication: Given investors’ appetite for billion-dollar deals, insurance incumbents should prepare for potential disruption if an AI-focused insurtech secures major funding.

Funding to P&C insurtech falls 89% from Q2’21 peak 

P&C insurtech funding plummeted from $1.2B in Q1’25 to $0.4B in Q2’25, falling well below the quarterly average of $0.8B over the past 2 years. As a result, P&C insurtech funding reached an 8-year low for the quarter (Q3’17 was the last quarter with less P&C insurtech funding).

The decline in P&C insurtech funding comes as no P&C insurtechs raised a Series D+ deal in Q2’25. Comparatively, 3 P&C insurtechs raised $100M+ mega-rounds across Series D+ deals in Q1’25.

P&C insurtech deal count also declined, falling from 72 in Q1’25 to 57 in Q2’25. Just 5 startups raised over half of the quarter’s P&C insurtech funding:

  • Ledgebrook, a professional liability MGA ($65M Series C)
  • Marshmallow, an auto insurer ($45M Series B)
  • Steadily, a landlord insurer ($30M Series C)
  • Orus, a small business insurance broker ($29M Series B)
  • Reserv, a third-party administrator ($25M Series B)

Even so, the P&C insurtech space did see its first IPO since Q2’24: Florida-based home insurer Slide Insurance completed its IPO at a $2.1B valuation.

Future implication: Despite the broader P&C funding decline, 3 of the top 5 P&C insurtech deals by funding amount in Q2’25 went to startups focused on small and midsize businesses (SMBs) — signaling that targeted growth opportunities within this segment remain attractive to investors.

$100M+ mega-round deals lead to a surge in L&H insurtech funding

L&H insurtech funding surged from $0.2B in Q1’25 to $0.7B in Q2’25, well above the quarterly average of $0.4B over the past 2 years.

Eight of the quarter’s top 11 deals went to L&H insurtechs, including both of the quarter’s $100M+ mega-round deals:

  • Gravie, a late-stage benefits platform ($144M Series G, and later amended to $150M in a filing on July 9)
  • Bestow, a former insurer that has since pivoted to become a software provider ($120M Series D)

L&H insurtechs raised 32 deals in Q2’25, an increase from 28 in the quarter prior. Unlike P&C insurtech, the median L&H insurtech deal size ($6.0M) is up in 2025 YTD.

69% of L&H insurtech deals went to US-based companies, the highest amount since Q3’15, underscored by a focus on health benefits across the US market.

In addition, L&H insurtech saw its first unicorn since Q2’22 and its first IPO since Q3’22:

  • Chapter, a Medicare navigation platform, became the quarter’s only new insurtech unicorn after raising its $75M Series D round at a $1.5B valuation.
  • Xiaoyusan Insurance, a broker focused on diversified life and health products, went public.

Future implication: As nearly half of the quarter’s top deals by funding amount went to health and benefits-focused startups, insurers should prioritize expanding employer-focused sales channels for the upcoming open-enrollment season.

ICHRA startups capture nearly 20% of insurtech funding

The US federal government established ICHRA plans in 2019, spurring commercial traction in recent years. Notably, an ICHRA platforms market has since emerged, with 5 startups raising $234M in equity funding across 5 deals in Q2’25:

An ICHRA is an alternative to traditional employer-selected health plans in the US, where employers instead allocate money for their employees to select their preferred qualified plan individually. ICHRA startups facilitate these payments, providing a central platform for benefits managers to administer their company’s ICHRA program.

The ICHRA platforms market is seeing favorable traction, evidenced by widespread increases in Mosaic score — measuring the overall health and growth potential of private companies — among companies assessed.

Most of these companies — Thatch, Gravie, Venteur, Remodel Health, Take Command Health, Zorro, StretchDollar, and BenefitBay — have Mosaic scores in the top 5% of all private companies tracked by CB Insights.

Future implication: Health insurers have the potential to increase enrollment by enhancing distribution channels to engage individuals employed by SMBs using ICHRAs.

US-based startups raise 3 in 5 global insurtech deals

60% of Q2’25 insurtech deals went to US-based startups — an 8-year high. Q3’17 was the last quarter to see a larger deal share among US-based startups (61%).

The increase was attributable to slight deal share increases across both L&H and P&C insurtech (from 68% to 69% and from 53% to 56%, respectively).

Within the US, Silicon Valley and the New York City metro areas led in Q2’25 insurtech deals — 11 and 9, respectively.

Europe-based startups raised 21% of Q2’25 insurtech deals: 6 of those deals went to France-based startups, and 5 went to UK-based startups.

Future implication: US insurtech deal share has increased each quarter since Q3’24, so companies should evaluate growth opportunities in global markets with less insurtech presence (i.e., less competition).

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100 real-world applications of genAI across financial services and insurance https://www.cbinsights.com/research/report/generative-ai-financial-services-applications-2025/ Thu, 31 Jul 2025 21:04:21 +0000 https://www.cbinsights.com/research/?post_type=report&p=174606 GenAI adoption is increasingly measurable. Many of the world’s most influential financial services firms — like Allianz, J.P. Morgan, and Mastercard — have taken concrete action to adopt genAI technology. The genAI adoption efforts have shaped 2 years’ worth of …

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GenAI adoption is increasingly measurable.

Many of the world’s most influential financial services firms — like Allianz, J.P. Morgan, and Mastercard — have taken concrete action to adopt genAI technology.

The genAI adoption efforts have shaped 2 years’ worth of corporate strategy, unveiling key priorities — from the rise of agentic commerce to customer service copilots — across the competitive landscape.

Using CB Insights data, we identified and analyzed 100 real-world applications of genAI from 69 companies across banking, insurance, and payments.

Download the book to explore all 100 applications, and read on for 5 key takeaways and a breakdown of our methodology.

Dive deep into all 100 genAI applications

Get the free report to see how financial services and insurance leaders are implementing generative AI.

Key takeaways

1. Cross-functional platforms are now table stakes.

24% of applications center on deploying general-use genAI platforms to employees.

Prominent firms like BBVA have established enterprise-wide genAI capabilities across their organizations (typically via enterprise-wide deployments of platforms like Microsoft Copilot or ChatGPT). Early adopters — like Klarna, which shared in May 2024 that 87% of its employees are using OpenAI technology — now have over a year of genAI operational experience at scale, which can guide the development of more complex applications in the future.

Looking forward, financial services firms without a plan to provide genAI access to employees risk competitive disadvantage. Over the past 2 years, simply providing genAI capabilities to employees has shifted from cutting-edge innovation to standard operations.

2. Microsoft and OpenAI permeate the adoption landscape.

33% of applications analyzed disclose involvement from either Microsoft or OpenAI.

Microsoft and OpenAI (in which Microsoft has significantly invested) overwhelmingly permeate the landscape of genAI applications analyzed. Many of these applications anchor on foundational capabilities, from which organizations can build more complex applications and agents. Anthropic, Amazon Web Services, and Google Cloud follow a similar deployment pattern across multiple companies in the sector.

Looking forward, financial services firms should prepare for increasingly blurred “build, buy, or partner” decisions. The prevalence of genAI model developers (like OpenAI and Anthropic) and big tech partners (like Microsoft and Google) provide financial services executives with more flexibility to customize their tech solutions than what has traditionally been the case with many point-solution providers.

3. Emerging genAI vendors face a fierce competitive landscape.

Median Mosaic Scores among genAI startups analyzed are in the top 3% globally.

The 100 analyzed genAI applications include engagement from 25 startups as tech vendors, ranging from pre-seed companies like Twin — which offers an agent for invoice collection — to late-stage giants like Anthropic. These startups have a median CB Insights Mosaic Score — which measures the overall health and growth potential of private companies — of 732 out of 1,000, as of July 30, 2025.

Looking forward, financial services firms should prepare for increasingly capable tech vendors seeking to sell their genAI products. These vendors must exhibit a clear advantage over the alternative of building in-house solutions.

4. Customer-facing genAI will become increasingly prevalent.

16% of applications center on customer engagement & self-service capabilities.

Firms like ING, Wells Fargo, and Truist show that customer-facing genAI assistants are capable of powering millions of customer interactions. Customer-facing genAI deployment will accelerate as companies like Mastercard, Visa, and PayPal deploy applications centered on “agentic commerce,” where customers can autonomously shop and complete transactions with AI payments agents.

Looking forward, financial services firms need to develop a gameplan for how they will engage customers with agentic AI. The market opportunities for enterprise agents and copilots are growing, so customer-facing applications will quickly emerge.

5. Impact is now tangible, but success definitions remain elusive.

Only 30% of applications disclose quantitative tangible impact from deployment.

Most of the application sources analyzed lack disclosure of tangible impact (i.e., numbers, percentages, or figures to quantify effectiveness). Among the impact metrics that are available, the top-cited focus on operational considerations like call-handle times.

Looking forward, any financial services firm has the opportunity to define “what good genAI adoption looks like” across the sector. The lack of clear success definitions creates an opportunity for financial services firms to stand out among peers.

Methodology

We used CB Insights’ Business Graph — including data points like Dealmaking, Business Relationships, Earnings Transcripts, and Media Mentions — and third-party company releases to identify 100 real-world genAI applications across banking, insurance, and payments. These applications were disclosed between July 2023 and April 2025.

Then, using CB Insights’ Team of Agents, we analyzed these applications across 10 categories. Applications are detailed based on disclosure date, and are not exhaustive of a given company’s genAI initiatives. Applications and categorizations are not mutually exclusive or exhaustive of activity within their respective industries.

For information on reprint rights or other inquiries, please contact reprints@cbinsights.com.

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AI Readiness Benchmark: The companies best positioned to lead the AI era https://www.cbinsights.com/research/briefing/webinar-ai-readiness-benchmark/ Tue, 29 Jul 2025 13:04:58 +0000 https://www.cbinsights.com/research/?post_type=briefing&p=174325 The post AI Readiness Benchmark: The companies best positioned to lead the AI era appeared first on CB Insights Research.

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State of Fintech Q2’25 Report https://www.cbinsights.com/research/report/state-of-fintech-q225-report/ Thu, 17 Jul 2025 21:56:35 +0000 https://www.cbinsights.com/research/?post_type=report&p=174391 Fintech funding remained steady in Q2’25 at $10.5B, marking 2 consecutive quarters above $10B for the first time since early 2023. While the sector is recovering, funding remains below 2022 levels. Dealmaking fell this quarter by 7% to 804, as …

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Fintech funding remained steady in Q2’25 at $10.5B, marking 2 consecutive quarters above $10B for the first time since early 2023. While the sector is recovering, funding remains below 2022 levels.

Dealmaking fell this quarter by 7% to 804, as mega-rounds drove a substantial share (40%) of funding, and median deal size increased from $4M to $5M.

This quarter, the largest deal was Plaid‘s $575M round, reflecting rising demand for embedded finance and solutions that serve multiple fintech segments. 

Mega-round activity was heavily concentrated in the US, which claimed a record 65% share of mega-round deals.

Digital assets saw momentum on the exit front, highlighted by Circle’s IPO and two of the largest M&A deals involving blockchain companies: Coinbase’s acquisition of Deribit ($2.9B) and Stripe’s acquisition of Privy (undisclosed)

Wealth tech and B2B fintech stood out as higher-momentum segments in Q2, with wealth tech funding seeing a dramatic uptick (up 171% QoQ to reach $1.9B), while B2B fintechs attracted several of the largest banking and payments equity rounds this quarter.

Download the full report to access comprehensive data and charts on the evolving state of fintech.

DOWNLOAD THE STATE OF FINTECH Q2’25 REPORT

Get the latest data on global and regional fintech trends, the unicorn club, and more.


Key takeaways from the report include:

  • Fintech sector recovery continues with 2 consecutive $10B quarters, which hasn’t happened since early 2023. This quarter’s largest investment went to fintech infrastructure leader Plaid at $575M. Despite these recent highs, funding remains well below 2022 levels.
  • US-based fintechs command record share of global investment. The US achieved unprecedented dominance in Q2’25, capturing 65% of mega-rounds and 43% of all deals, both all-time highs. The US also captured 71% of mega-round funding and 60% of total fintech investment, reflecting a clear investor preference for US-based fintech opportunities.
  • B2B fintech attracts the majority of large deals. B2B fintech companies brought in 60% of the largest payments investments and 50% of the largest banking rounds in Q2’25, led by Ramp‘s $200M Series D and Dojo‘s $190M private equity round. The pattern signals a growing appetite for business-facing fintech platforms over consumer-oriented applications.
  • Digital wealth management is seeing a dramatic funding revival. Q2’25 marked a turning point for wealth tech with $1.9B in funding — nearly triple the Q1 number of $0.7B and the sector’s strongest performance in 3 years. Large deals like Addepar‘s $230M Series G round and Groww‘s $200M Series F drove both average and median deal sizes higher
  • Fintech M&A activity remains elevated. Fintech M&A deals rose to 205 in Q2’25, following a significant increase in Q4’24. Digital assets continue to drive exit activity, with Circle going public at a $6.9B valuation in June, Stripe’s acquisition of Privy, and Coinbase’s $2.9B acquisition of Deribit.

We dive into the trends below.

Fintech sector shows signs of recovery with two consecutive $10B quarters

For the first time since early 2023, fintech funding has exceeded $10B for 2 consecutive quarters. 

Although Binance‘s $2B round propped up Q1’25, both Q1 and Q2 received 40% of total funding dollars from mega-rounds. Funding increased in most fintech subsectors in Q2, including capital markets, digital banking, digital lending, payments, and wealth tech. Notably the proportion of early-stage deals decreased across all sectors but one (digital lending) in 2025 YTD, indicating that investors are selectively funding mature companies across the fintech ecosystem.

The quarter’s largest investment went to fintech infrastructure leader Plaid, which raised $575M. New investors BlackRock, Fidelity, and Franklin Templeton led the round, which also included the company’s existing investors New Enterprise Associates and Ribbit Capital

While Plaid’s latest valuation of $6.1B declined by half since its Series D round in 2021, this reflects a broader correction in tech valuations. In fact, Plaid’s fundamentals remain strong with 18% headcount growth over the last 12 months and 25% revenue growth in 2024. Plaid also reported that with an increase in the number of companies and markets it serves, now more than 1 in 2 Americans have used its products. 

The second- and third-largest rounds of this quarter went to payroll fintech Rippling and Addepar, which is building investment portfolio management software. Late-stage deals across digital banking, capital markets, payments, and wealth tech also increased in Q2, suggesting current investment conditions favor established fintechs with proven business models.

US-based fintechs command record share of global investment

The US achieved unprecedented dominance across a variety of metrics in Q2’25, reflecting increased momentum for US-based fintechs.

US-based companies captured 65% of mega-rounds in Q2’25 — the highest share on record. US fintechs also secured 71% of all mega-round funding.

This geographic concentration extended beyond mega-rounds: US-based fintechs received 60% of total fintech investment dollars and 43% of all deals, with the latter representing another all-time high. Meanwhile, median and average deal size have both risen this quarter, and the proportion of early stage deals has dropped in 2025 YTD from 72% to 66%. Investors are focused on mid-to-late-stage, US-based fintechs, which benefit from a mature market and established financial infrastructure that facilitates scaling.

Mid-year 2025, stabilizing interest rates and improved market conditions accompany institutional appetite for later-stage fintech investments. Yet fintech lags behind other sectors in the broader market recovery. Quarterly venture funding has rebounded to over $90B each over the last 3 quarters (heights not seen since 2022) while the increase in 2025 fintech funding remains modest. The US offers compelling advantages for risk-conscious investors, including mature fintechs with proven business models and a large addressable market for end consumers and businesses.

B2B fintech solutions attract the majority of large deals

B2B fintech companies dominated in Q2’25, capturing 60% of the top 10 equity payments investments and 50% of the top 10 equity banking rounds.

This dominance signals a clear trend: businesses are increasingly hungry for digital-first financial tools that can streamline their operations, from automated spend management and corporate credit cards to comprehensive business banking platforms.

Major B2B deals included spend management leader Ramp’s $200M Series D at a record $16B valuation, payments platform Dojo’s $190M private equity round from Vitruvian Partners, and business banking provider Airwallex’s $150M Series F. Finom, which provides digital business banking for SMBs, obtained a $132M Series C round.

B2B-focused fintechs companies are rapidly scaling to meet demand — Ramp nearly doubled its headcount over the past 12 months, while its competitor Mercury more than doubled its valuation at the end of March in a $300M Series C round. Ramp launched treasury offerings in 2025, while Mercury Treasury recently upgraded with same-day liquidity. The introduction of new enterprise features, combined with funding rounds, headcount, and valuation increases, signals that these mid-to-late stage companies are expanding aggressively to capture B2B market share amid ample competition.

This shift towards B2B solutions suggests that the need for businesses to digitize their financial operations will drive fintech’s next growth phase, with investors betting on the larger deal sizes and stickier revenue models that business clients provide. Meanwhile, businesses accelerating digital transformation initiatives post-pandemic have created a large addressable market for financial software solutions that can demonstrate clear ROI through operational efficiency gains.

Digital wealth management sees dramatic funding revival

Q2’25 marked a turning point for wealth tech, with the subsector raising $1.9B in funding, nearly triple the previous quarter’s total and the highest level since Q2’22. A handful of mega-rounds drove the increase, as deal count remained on par with last quarter. 

Notable deals included late-stage equity rounds to portfolio management platform Addepar ($230M), investment app Groww ($200M), digital broker Scalable Capital ($177M), RIA (registered investment advisor) platform Altruist ($152M), and personal finance toolkit Stash ($146M). These deals drove both average and median deal sizes higher across the sector.

Investors are gravitating toward wealth tech as AI unlocks new efficiencies in portfolio management, making investment services more scalable, cost-effective, and accessible to a broader market. Last month, Altruist acquired AI assistant Thyme to better serve financial advisors. Stash has earmarked their $146M round to support AI capabilities, including its consumer financial advice platform Money Coach AI. Addepar acquired AI workflow platform Arcus in May. Among the top 10 wealth tech companies by Mosaic, our proprietary startup health score, half have rolled out AI tools, earmarked new funding for AI capabilities, or made AI-related acquisitions in 2025 YTD.

M&A activity remains elevated

Fintech M&A deals rose to 205 in Q2’25, following a significant increase in Q4’24.

Notably, two of the most prominent M&A deals this quarter went to blockchain companies. The second largest fintech acquisition in Q2’25 was Coinbase’s $2.9B acquisition of crypto derivatives exchange Deribit. Meanwhile, Stripe acquired Privy, which provides white-label crypto wallet infrastructure, for an undisclosed sum in June. This follows its Q4’24 purchase of stablecoin company Bridge for $1.1B.

Major stablecoin issuer Circle went public in June at a $6.9B valuation, its stock quickly skyrocketing in value. 

Other important exits this quarter involved neobanks and B2B tech, which have enjoyed momentum in 2025 to date:

The largest IPO in Q2’25 was neobank Chime at a $9.8B valuation based on outstanding shares. Like Plaid, Chime’s valuation represented a significant decrease from its high of $25B in 2021, attributable to broader market correction.

Xero’s $3B acquisition of accounts payable and receivable solution Melio was the largest of the quarter, tying into the surge in B2B interest.

MORE FINTECH RESEARCH FROM CB INSIGHTS

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The SMB fintech market map https://www.cbinsights.com/research/smb-fintech-market-map/ Fri, 06 Jun 2025 20:53:51 +0000 https://www.cbinsights.com/research/?p=174052 Small businesses remain a ripe opportunity for digital transformation. According to the World Bank, 90% of businesses worldwide qualify as small- and medium-sized enterprises (SMEs — also known as small- and medium-sized businesses, or SMBs), and they account for about …

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Small businesses remain a ripe opportunity for digital transformation.

According to the World Bank, 90% of businesses worldwide qualify as small- and medium-sized enterprises (SMEs — also known as small- and medium-sized businesses, or SMBs), and they account for about half of global GDP. But in a Federal Reserve survey from 2023, only 34% of US-based small businesses said they currently accept digital or mobile payments, pointing to just one of the many openings for digitization in the US and abroad. 

Financial institutions and private tech companies alike are stepping up to the plate. 

Several major banks and leaders are expanding their small business services, including: PayPal, which is growing its ecosystem of SMB services; Fiserv, which is expecting revenue to double in the next 2 years for its small-merchant POS system, Clover; and Mastercard, which launched 10 new small business programs over the last year.

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Meanwhile, the landscape of private tech companies developing financial solutions for SMBs continues to evolve. In the market map below, we identify 105 tech companies offering fintech tailored to SMBs across 14 different markets. We organized markets by major divisions in financial operations:

  • HR: These solutions help small businesses manage employee benefits and payments. 
  • Payments: Vendors in this category assist companies in managing payments both within and outside their business, integrating payment acceptance and processing into customer-facing platforms, and overseeing expenses. 
  • Lending: These platforms and tools enable small businesses to access loans and other forms of financing for business growth.
  • Banking: These companies help finance teams manage their businesses’ liquidity and track real-time cash positions.

Please click to enlarge.

To identify players for this market map, we included startups with a CB Insights Mosaic score (a proprietary measure of private company health and growth) of 400 or greater that raised funding since January 1, 2023. We then filtered that list based on whether companies have offerings targeting small and medium businesses. Categories are not mutually exclusive and are not intended to be exhaustive.

Key takeaways

  1. Investors have concentrated SMB fintech funding on foundational solutions, like embedded payments infrastructure and spend management. Financial services infrastructure has established itself as a must-have for SMBs: embedded payments tools ($9.6B), spend management platforms ($3.5B), and enterprise cross-border payments ($3.4B) have collectively raised 77% of all funding across markets on the map since 2020. This dynamic highlights the need for SMBs to establish essential financial systems before layering new technologies on top.
  2. Investors and financial institutions should focus on solutions that flexibly integrate with existing systems. Small businesses are willing to cherry-pick the solutions that will drive the highest ROI, rather than overhauling their entire tech stack. Within payments markets, accounts payable (AP) automation companies have attracted 3x more funding than AR automation companies ($2.2B vs. $733M) and, perhaps more significantly, more than 6x as many partnerships (287 vs. 44). These indicators not only point to AP automation’s clearer ROI for SMB users (who may have more payables to process than receivables), but also to SMBs’ selectiveness about where and when they invest in technology. For the tech companies themselves, emphasizing a range of integration partners will help prove the value and ease of adopting their solutions.
  3. The growth in digital-native SMBs is driving early-stage growth and valuations for tech-enabled borrowing. Nearly two-thirds (63%) of the 43 deals for revenue-based financing platforms since 2020 have been early-stage. The high share of early-stage activity suggests that there are still numerous entry points for disruptive fintechs, especially as the companies they serve — such as e-commerce, SaaS, and digital brands — continue to evolve. At the same time, investors are placing a high premium on revenue-based financing solutions: multiple SMB-focused companies in the market (Wayflyer, Pipe, and Clearco) are unicorns, compared to only 1 in the market for invoice finance (C2FO).

Market descriptions

HR

Earned wage access (EWA) platforms

The earned wage access (EWA) platforms market provides solutions for employees to access their earned wages before scheduled paydays, addressing financial stress and reducing reliance on high-cost credit options. These platforms integrate with existing payroll systems to verify earned wages and facilitate immediate transfers to employees’ accounts. Many providers also offer additional financial wellness tools such as budgeting assistance, savings features, and financial education resources. EWA platforms serve various industries including retail, healthcare, and manufacturing, typically targeting HR managers and payroll administrators seeking to improve employee retention and productivity.

Equity funding 2025 YTD: $103M|5 deals

Headcount 1-year change: +13%

Featured companies:

ZayZoon

Minu

Abhi

Tapcheck

Benefits administration

The benefits administration market provides solutions to help human resources teams manage their employee benefits programs. These platforms look across health insurance, wellness programs, and more. Providers often have features to support employee enrollment and participation analytics. The market is driven by the need for employers to attract and retain top talent, comply with government regulations, and provide a competitive and targeted benefits package.

Equity funding 2025 YTD: No deals

Headcount 1-year change: +5%

Featured companies:

Beam

Swile

Minu

Aman

Justworks

payments

Cash forecasting software

The cash forecasting software market uses historical data, financial algorithms, and predictive analytics to forecast future cash flows accurately. Cash forecasting software helps businesses improve cash flow visibility, identify potential cash gaps or surpluses, and mitigate liquidity risks. These solutions typically integrate with existing ERP systems, accounting software, and banking platforms to aggregate financial data. The platforms also facilitate scenario modeling, enabling organizations to simulate different financial scenarios and assess the impact on cash flows.

Equity funding 2025 YTD: No deals

Headcount 1-year change: +4%

Featured companies:

Fygr

Agicap

Monit

Tidely

Trezy

Enterprise cross-border payments platforms

The enterprise cross-border payments platforms market enables businesses to send and collect payments globally. Companies in this market offer currency exchange solutions that help users monitor exchange rates and hedge currency risk. Some companies also provide specialized solutions for different industries. In addition to enterprise solutions, many providers in this market also offer consumer-specific solutions.

Equity funding 2025 YTD: $71M|2 deals

Headcount 1-year change: +24%

Accounts receivable (AR) automation

The accounts receivable (AR) automation market streamlines invoicing and payment collection processes. Vendors provide APIs and software development kits that allow companies to embed accounts receivable functionalities into their enterprise resource planning software, customer relationship management systems, and other digital platforms. The tools allow automated invoicing, payment reminders and processing, cash application, credit management, and more.

Equity funding 2025 YTD: $2M|1 deal

Headcount 1-year change: -1%

Featured companies:

Acctual

TABS

Kema

Melio

Upflow

Notch

Monite

Spend management platforms

The spend management platforms market enables businesses to efficiently manage and control their expenditures through integrated software solutions, including virtual corporate cards, expense management systems, procurement software, and budget tracking tools. Vendors use APIs and cloud-based platforms to integrate these solutions into existing financial and operational systems, allowing for real-time visibility into spending patterns, automated approval workflows, and enhanced compliance controls. These platforms streamline financial processes, reduce administrative burdens, and provide AI-powered insights, helping organizations optimize budgets, negotiate better terms with suppliers, and achieve cost savings.

Equity funding 2025 YTD: $87M|5 deals

Headcount 1-year change: +14%

Featured companies:

Qonto

Ramp

Moss

Pleo

Spendesk

Brex

PayEm

PEX

Pluto

Pemo

Embedded payments infrastructure

The embedded payments infrastructure market provides API-based solutions that enable companies to integrate payment processing into non-banking digital platforms without building the infrastructure from scratch. These solutions use APIs and software development kits to embed payment functionalities into software applications, websites, IoT devices, and digital ecosystems. Companies in this market offer features including simplified integration, fraud detection, subscription management, and customized security parameters. The technology primarily serves e-commerce, SaaS platforms, marketplaces, and financial institutions looking to enhance user experience and monetize transactions.

Equity funding 2025 YTD: $20M|2 deals

Headcount 1-year change: +10%

Featured companies:

Fero

NMI

Stripe

Rapyd

Payrexx

Finastra

Railsr

Buy now pay later (BNPL) — B2B payments

The buy now pay later (BNPL) — B2B payments market offers flexible financing options for businesses to enhance their purchasing power and manage their working capital and cash flow by acquiring goods or services immediately and paying for them in installments over time. BNPL solutions in the B2B market provide streamlined application processes, quick approvals, and transparent terms for businesses to make purchases and manage their payments efficiently. These solutions typically include online platforms, embedded finance tools, or integrated payment systems that enable point-of-sale financing decisions. Key features include flexible payment terms, automated credit decisioning, and integration with existing procurement and financial systems to provide businesses with tailored payment plans.

Equity funding 2025 YTD: $21M|2 deals

Headcount 1-year change: -5%

Featured companies:

Hokodo

Amount

Treyd

Xepelin

Two

Mondu

Gynger

Accounts payable (AP) automation

The accounts payable automation market allows businesses to streamline and automate invoice processing and payment activities. Vendors provide platforms that integrate with existing enterprise resource planning systems and accounting software through APIs and software development kits. These platforms automate invoice capture and matching, data extraction, approval workflows, and payment processing, reducing manual tasks and minimizing errors. This integration improves operational efficiency, enhances cash flow management, strengthens vendor relationships, and supports compliance with financial regulations.

Equity funding 2025 YTD: N/A|1 deal

Headcount 1-year change: +6%

Lending

Lending marketplaces

The lending marketplaces market includes online platforms that connect lenders and borrowers through digital technologies. These platforms use data analytics, automation, and AI to streamline the lending process and provide access to credit for individuals and small businesses who may be underserved by traditional financial institutions. The market serves both borrowers seeking competitive loan options and lenders looking to expand their customer base and optimize lending rates. These platforms typically offer features such as loan comparison tools, financial education resources, simplified application processes, and tailored services for specific customer segments.

Equity funding 2025 YTD: $23M|3 deals

Headcount 1-year change: +1%

Revenue-based financing platforms

The revenue-based financing platforms market offers an alternative funding approach where businesses exchange a percentage of future revenues for upfront capital without traditional equity dilution or fixed-interest debt. These platforms use proprietary algorithms and data analytics to evaluate financial health, growth potential, and creditworthiness to determine funding amounts and repayment terms. Primary users include e-commerce companies, SaaS businesses, and digital-native ventures with predictable revenue streams. Key features include automated underwriting processes, flexible repayment schedules tied to business performance, and rapid funding decisions. These solutions enable businesses to fund marketing, inventory, product development, and operations while maintaining ownership control.

Equity funding 2025 YTD: N/A|1 deal

Headcount 1-year change: +9%

Trade & supply chain finance

The trade & supply chain finance market facilitates loans and financial instruments for businesses engaged in global trade, helping them optimize cash flows and mitigate risks associated with cross-border transactions. Vendors offer digital platforms with financing solutions such as letters of credit, invoice financing, and guarantees, leveraging technologies like blockchain, AI, and APIs to streamline operations. These solutions integrate with supply chain management systems and banking ecosystems to improve transparency, enhance operational efficiency, and accelerate financial settlements, enabling businesses to strengthen trade relationships and expand globally.

Equity funding 2025 YTD: $76M|3 deals

Headcount 1-year change: +1%

Invoice finance

The invoice finance market provides technology solutions that enable businesses to access funds against their unpaid invoices. Through APIs and user-friendly software, these platforms connect companies needing immediate cash flow with funders willing to advance payments on outstanding invoices. Solutions range from dedicated invoice financing platforms to broader financial management systems with invoice finance capabilities. These technologies simplify invoice processing, enhance transparency, and expedite funding timelines while reducing paperwork burden. The market includes factoring services, invoice discounting platforms, early payment programs, and integrated financial operation systems that facilitate better cash flow management.

Equity funding 2025 YTD: $56M|2 deals

Headcount 1-year change: -6%

Treasury & cash management solutions

The treasury & cash management solutions market provides software and platforms for treasurers, CFOs, and finance teams to manage liquidity and gain real-time cash position visibility. These solutions connect directly to bank accounts, aggregate financial data, and deliver actionable insights in a centralized platform. Key capabilities include payment automation, cash flow forecasting, fraud protection, and bank connectivity APIs. The market helps organizations streamline financial operations, reduce manual processes, and enhance decision-making through automated transaction tagging and AI-powered analytics.

Equity funding 2025 YTD: $31M|1 deal

Headcount 1-year change: +1%

Featured companies:

Finastra

C2FO

Embat

Cobre

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State of Fintech Q1’25 Report https://www.cbinsights.com/research/report/fintech-trends-q1-2025/ Thu, 10 Apr 2025 14:08:31 +0000 https://www.cbinsights.com/research/?post_type=report&p=173499 On its face, fintech funding had a strong quarter in Q1’25, topping $10B for the first quarter in 2 years.  But one deal — a $2B minority round for crypto exchange Binance — made up nearly 20% of the funding. …

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On its face, fintech funding had a strong quarter in Q1’25, topping $10B for the first quarter in 2 years. 

But one deal — a $2B minority round for crypto exchange Binance — made up nearly 20% of the funding. And global dealmaking declined for the fourth straight quarter.

Amid the mixed bag in funding, though, several areas of momentum stand out: AI, crypto, and digital banking.

Download the full report to access comprehensive data and charts on the evolving state of fintech. 

DOWNLOAD THE STATE OF FINTECH Q1’25 REPORT

Get 170+ pages of charts and data detailing the latest venture trends in fintech.

Key takeaways from the report include:

  • Fintech funding gets a big boost from Binance. Funding to fintech companies increased 18% in Q1’25, its biggest jump in 3 quarters. The metric topped $10B for the first time in 2 years, propped up by 1 big deal: crypto exchange Binance’s $2B corporate minority round. Without that deal, Q1’25 funding would have trailed Q4’24.
  • AI is gathering steam in fintech. AI companies raised a record 16% of all fintech deals in Q1’25. AI’s steady increase in deal share follows trends in the broader venture market. AI companies’ share of fintech deals has more than doubled since OpenAI launched ChatGPT in 2022.
  • Crypto is resurging with investors. More than half (52%) of the biggest early-stage deals went to companies developing digital asset solutions, including blockchain tech, crypto exchanges, payments platforms, security, and more. The quarter also saw a new crypto banking unicorn.
  • Digital banking remains resilient. Despite funding and deals declining in Q1’25, digital banking companies have the highest average CB Insights Mosaic score, which measures business health and growth potential, among all fintech verticals. Challenger banks are fueling the high scores: 6 of the 7 digital banking companies with Mosaic scores of more than 900 fall into the category. 

We dive into the trends below.

Fintech funding gets a big boost from Binance

Funding to fintech companies increased 18% in Q1’25 — its biggest jump in 3 quarters — and topped $10B for the first time in 2 years. 

But one-fifth of the funding came from 1 deal: crypto exchange Binance’s $2B corporate minority round from Abu Dhabi-based AI investor MGX

The massive round was the largest ever investment in a crypto company. Along with other finserv leaders’ activity — such as Stripe’s October 2024 acquisition of stablecoin platform Bridge for $1.1B — the deal is a marker of growing institutional interest in digital currencies.

Meanwhile, dealmaking fell by 3% to 777 to mark a fourth straight quarter of decline.

Overall, big rounds made up a larger share of fintech funding in the quarter. Mega-rounds (deals of $100M+) made up 44% of all funding, their highest quarterly share since Q1’23. That said, the total number of mega-rounds in the quarter still declined to 14 in Q1’25, down from 22 in Q4’24.

Mega-round recipients included a mid-stage digital bank (Mercury), a late-stage buy now, pay later provider (Tabby), and an early-stage credit card issuer (Plata). Investors also backed substantial rounds in digital currencies: in addition to Binance, mega-rounds went to an early-stage DeFi player (ZENMEV) and a mid-stage crypto wallet (Phantom).

AI is gathering steam in fintech

In line with the broader venture market, AI companies make up a growing share of fintech dealmaking. 

AI companies that offer fintech solutions raised 16% (122) of all fintech deals in Q1’25. AI companies’ share of fintech deals has more than doubled since OpenAI launched ChatGPT in late 2022.

AI’s share of total fintech funding also ticked up in Q1’25, to 17%. The biggest deal to an AI-powered fintech company was a $200M round for home equity line of credit provider Figure, which is using AI to speed up loan originations and other processes. 

Crypto is resurging with investors

Investors’ interest in crypto jumped in Q1’25.

Along with significant rounds for several mid- and late-stage digital currency companies, investors also poured money into early-stage crypto: 52% of the biggest seed and Series A deals in the quarter went to companies developing digital asset solutions — up from just 24% of the top early-stage deals in Q4’24.

Meanwhile, Swiss digital asset bank Sygnum was one of the quarter’s 3 new fintech unicorns. 

The strength in crypto investment across metrics (mega-rounds, early-stage deals, unicorns) sets the stage for blockchain to play a larger role long-term across financial services like payments and investment. 

Digital banking remains resilient

Despite a quarter when digital banking funding and deals both declined, digital banking companies remain resilient.

Among major fintech verticals, digital banking companies have the highest average CB Insights Mosaic score — which measures private-company health and growth potential — across all fintech verticals. 

Challenger banks are fueling the high scores: 6 of the 7 digital banking companies with Mosaic scores of 900+ fall into the category. 

This includes US-based Mercury, which raised the second-largest equity deal in Q1’25: a $300M Series C round from investors including Sequoia Capital and Andreessen Horowitz. The company, which provides business banking, says the new funding will support acquisitions and expansion.

Other high-Mosaic challenger banks that raised funding in Q1’25 are establishing themselves in market niches that have proven more difficult for traditional banks. For instance, Varo focuses on serving the underbanked, and raised a $29M Series G round in February 2025. Moniepoint, which is based in Nigeria, raised a $10M Series C-II round from Visa in January and is building payment and banking networks in Africa. 

MORE FINTECH RESEARCH FROM CB INSIGHTS

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State of Fintech 2024 Report https://www.cbinsights.com/research/report/fintech-trends-2024/ Tue, 14 Jan 2025 14:00:41 +0000 https://www.cbinsights.com/research/?post_type=report&p=172664 Fintech funding and dealmaking declined again year-over-year (YoY) in 2024, hitting their lowest levels in 7 years. However, some positive signals are emerging, including growing deal sizes and a pickup in M&A, with a focus on cybersecurity capabilities. Download the …

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Fintech funding and dealmaking declined again year-over-year (YoY) in 2024, hitting their lowest levels in 7 years.

However, some positive signals are emerging, including growing deal sizes and a pickup in M&A, with a focus on cybersecurity capabilities.

Download the full report to access comprehensive data and charts on the evolving state of fintech across sectors, geographies, and more.

DOWNLOAD THE STATE OF FINTECH 2024 REPORT

Get 200 pages of charts and data detailing the latest venture trends in fintech.

Key takeaways from the report include:

  • Fintech dealmaking continues downward trend in 2024. Annual fintech deals and funding both dropped to 7-year lows in 2024. While deals dropped by 17% YoY to a total of 3,580, funding fell by 20% to $33.7B.
  • One positive signal: bigger deals. The median fintech deal size increased to $4M in 2024 — marking a 33% jump YoY — with deal sizes rising across every major global region. Across fintech sectors, the biggest jump occurred in banking, where the median deal size rose by 70% YoY to reach $8.5M. Though fintech saw fewer deals overall in 2024, the increase in deal sizes suggests that investors are writing bigger checks for companies with compelling growth potential.
  • M&A activity is also picking up. Fintech M&A exits jumped 24% quarter-over-quarter (QoQ) to 189 in Q4’24, with Stripe’s $1.1B purchase of stablecoin platform Bridge marking the quarter’s largest deal. Overall, fintech saw a total of 664 M&A exits in 2024 (up 6% YoY) as financial services companies sought to diversify their capabilities and build full-service platforms.
  • Mature banking companies are catching the eyes of investors. Banking saw mid- and late-stage deals rise to 38% of its total deal volume in 2024 (vs. 21% in 2023), outpacing the 4 percentage point increase in fintech more broadly. Uncertainty about new banking technology and regulatory volatility — particularly among banking-as-a-service players — is likely driving investors to more proven solutions.
  • Payments tech ends 2024 as a bright spot. Five of the top 10 equity deals in Q4’24 went to companies building payments solutions, from mobile payments apps to cross-border payments enablement tools to platforms digitizing B2B payments. This concentration of large deals within payments tech reflects the ongoing push to digitize commerce and business exchanges. 

We dive into the trends below.

Fintech dealmaking continues downward trend in 2024

In 2024, annual fintech funding and dealmaking both decreased YoY, hitting 7-year lows.

Fintech funding declines in 2024, though by a smaller percentage

However, there are signs that the fintech market is steadying. The annual decline in funding was fintech’s smallest in 3 years. Meanwhile, at the quarterly level, funding rebounded to close the year strong, increasing 11% QoQ to reach $8.5B in Q4’24.

One positive signal: bigger deals

While there are fewer fintech deals overall, deal sizes are climbing. 

Following 2 consecutive years of decline, the median deal size in fintech jumped 33% YoY in 2024.

Across fintech sectors, banking saw the biggest jump in median deal size in 2024 — a 70% YoY increase to $8.5M. 

Fintech deal sizes climb in 2024

This shift reflects increased investor selectivity in the current market. Companies that pass more rigorous due diligence are attracting larger investments, even as overall deal volume remains constrained.

M&A activity is also picking up

Fintech M&A deals jumped 24% QoQ in Q4’24. 

US-based companies captured 8 of the largest 10 deals, including the top 5. Stripe’s $1.1B acquisition of Bridge was the largest of the quarter.

M&A exits jump 24% QoQ in Q4'24

The quarterly increase points to broader stirrings of an M&A resurgence: for the year, fintech M&A exits rose by 6% YoY to 664 deals in 2024. 

Acquirers are boosting capabilities across functions. For instance, Stripe’s purchase of stablecoin platform Bridge gives the company a stronger standing in the reinvigorated market for digital assets and boosts its cross-border payment capabilities. The deal also emphasizes stablecoins’ growing role in driving accessibility and stability within crypto’s current wave.

Bolstering cybersecurity was also a focus for acquirers in Q4’24, pointing to financial services companies’ push to integrate fraud detection in their product offerings. For example, in November 2024, IT company N-able bought Adlumin, which deploys its solutions to financial firms, to enhance its cybersecurity capabilities. In October, Socure — specializing in digital identity verification — acquired Effectiv to enhance its AI-driven fraud detection capabilities.

Mature banking companies are catching the eyes of investors

Early-stage deals made up a larger share of fintech investment activity in 2022-23, suggesting that investors shifted their focus toward nascent innovation requiring smaller capital commitments during the market slowdown.

The trend shifted in 2024, particularly in the banking sector. While mid- and late-stage deal share rose by 4 percentage points YoY across fintech broadly, it jumped 17 percentage points in banking. 

Mid- and late-stage deal share rises in 2024, particularly in banking

Recent volatility in banking-as-a-service — such as Synapse’s bankruptcy in April — and intensified regulatory scrutiny are likely driving investors to more proven solutions.

Payments tech ends 2024 as a bright spot

Five of the 10 biggest fintech deals in Q4’24 went to payments companies, capping a relatively strong quarter for the sector. Despite a YoY decline, funding to payments companies rose by 20% QoQ to $1.8B in Q4’24.

Argentina-based mobile payments company Ualá secured a $300M Series E in Q4’24, tying home equity release firm Splitero for the largest round of the quarter.

Payments companies raise half of the largest rounds in Q4'24

Of the top payments deals, two went to companies automating accounts payable and other aspects of B2B payments (Melio and ASAAS). The opportunity to digitize B2B payments continues to expand, especially since businesses in many geographies still rely on manual processes.

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Meet the 2024 Fintech 100: The World’s Most Promising Startups https://www.cbinsights.com/research/briefing/webinar-fintech-100-2024/ Thu, 24 Oct 2024 13:57:50 +0000 https://www.cbinsights.com/research/?post_type=briefing&p=171319 The post Meet the 2024 Fintech 100: The World’s Most Promising Startups appeared first on CB Insights Research.

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Fintech 100: The most promising fintech startups of 2024 https://www.cbinsights.com/research/report/top-fintech-startups-2024/ Thu, 24 Oct 2024 13:00:00 +0000 https://www.cbinsights.com/research/?post_type=report&p=171781 CB Insights has unveiled the seventh annual Fintech 100 (previously the Fintech 250) — a list of the 100 most promising private fintech companies in the world. For companies interested in the future of fintech, these startups — working on …

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CB Insights has unveiled the seventh annual Fintech 100 (previously the Fintech 250) — a list of the 100 most promising private fintech companies in the world.

For companies interested in the future of fintech, these startups — working on everything from deploying novel AI solutions across the landscape to expanding access to financial services — should be on your radar for partnership and investment opportunities.

The list primarily includes early- and mid-stage startups driving innovation across fintech. Our research team picked winning companies based on CB Insights datasets, including deal activity, industry partnerships, team strength, investor strength, employee headcount, and proprietary Commercial Maturity and Mosaic scores. We also dug into Analyst Briefings submitted directly to us by startups.

Please click to enlarge.

Fintech 100 2024 map: Lending, wealth management, compliance and risk management, data extraction, embedded finance, workflow automation, banking, insurance, sustainability enablement, financial management and accounting, cryptocurrency and blockchain, payment acceptance, spend management, fraud detection and prevention, cross-border payments, payroll, capital markets

Here is a summary of the 2024 Fintech 100 cohort highlights:

  • The 100 winners include 13 wealth management companies, 11 in embedded finance, and 10 in insurance.
  • $7.2B in equity funding raised over time, including more than $2B in 2024 so far (as of 10/23/2024).
  • Nearly 50% are early-stage companies (primarily seed/angel or Series A).
  • 52 companies from outside the United States, across 23 countries on 6 continents. This includes 17 companies from 11 emerging and developing economies.
  • 850+ business relationships since 2022, including with industry leaders like Mastercard, State Street, and Flipkart.

Companies are categorized by their primary focus area and client base. Categories in the market map are not mutually exclusive.

CB Insights customers can interact with the entire Fintech 100 list here and view a detailed category breakdown using the Expert Collection.

2024 FINTECH 100 COHORT HIGHLIGHTS

Funding and valuations

The 2024 Fintech 100 winners have raised $7.2B across 370+ disclosed equity deals to date (as of 10/23/2024).

Gaming payments company Coda Payments and rent rewards company Bilt Rewards lead all winners in disclosed equity funding (with $715M and $560M in funding, respectively). 

In 2024 so far, this year’s winners have raised just over $2B across 72 disclosed equity deals.

 

2024 funding tops $2B for Fintech 100 winners

Three winners have raised mega-rounds ($100M+ deals) in 2024 so far: 

  • Bilt Rewards — $200M Series C, $150M Series C – II
  • Akur8 — $120M Series C
  • FundGuard — $100M Series C

Just 5 companies on this year’s list have reached unicorn status (a $1B+ valuation). Amid the broader venture slowdown, just one winner has hit unicorn status in 2024 so far: Pennylane, a France-based financial management and accounting platform for businesses.

Stage breakdown and commercial maturity

Nearly half — 48 — of this year’s Fintech 100 winners are early-stage companies (primarily seed/angel or Series A).

More than 60% of the companies on the list (62) have a CB Insights Commercial Maturity score — which measures a private company’s current ability to compete for customers or serve as a partner — of 4, or Scaling. This indicates they are gaining market traction and growing clients, partners, headcount, and revenue. 

Twenty-six winners have a score of 3, or Deploying, which means they have validated ideas and are beginning commercial distribution.

Top investors

Plug and Play Ventures leads all venture capital (VC) firms, including CVC firms, in the number of winners backed. The 2024 Fintech 100 companies in its portfolio operate across financial management and accounting (Finally), capital markets (FundGuard), payment acceptance (AiFi, Fintoc), banking (Tuum), wealth management (Boldin), and payroll (WorkPay). 

Meanwhile, General Catalyst leads in the total number of investments in the 2024 Fintech 100, as it has invested 13 times across 6 companies. It has invested in Bilt Rewards, financial management & accounting firm Collective, alternative credit scoring company Nova Credit, cross-border payments platform Finom, student loan management platform Summer, and AI agent Powder.

2024 Fintech 100: Top 5 venture investors (by disclosed number of winners backed)

Geographic distribution

Just over half (52) of this year’s Fintech 100 winners are based outside of the United States. The United Kingdom leads all non-US countries with 12 winners, and Canada and Singapore are tied for second with 6 companies each. 

Seventeen companies on this year’s list come from 11 emerging and developing economies (Brazil, Chile, Colombia, Egypt, India, Kenya, Pakistan, United Arab Emirates, South Africa, Thailand, and Uruguay). Many of these winners are focused on solutions driving financial inclusion and accessibility for groups like small businesses and consumers building their credit.

Headcount growth

This year’s Fintech 100 winners collectively employ more than 18,000 people. Median year-over-year headcount growth is more than 30%.

Bilt leads all winners with $3.1M in equity funding per employee. Embedded finance company Brim Financial, blockchain company Fnality, and Coda Payments are tied for second with $1.6M per employee.

2024 Fintech 100: Top companies by equity funding per employee

Company health

Eighty-three of this year’s winning companies have a CB Insights Mosaic score — a proprietary measure of private company health and growth potential — of at least 700 out of 1,000 (as of 10/23/24). Compared to all private companies — fintechs or otherwise — with Mosaic scores, these 83 winners rank in the top 4% by Mosaic score. 

Bilt Rewards leads the cohort with a score of 952. Nova Credit and Arta are tied for second with 883.

Winners deploy AI across a variety of use cases

AI’s dominance in the venture market and broader tech conversations is reflected in this year’s Fintech 100 cohort. 

Several winners have developed AI solutions to automate financial services operations. For example, Alkymi and Saphyre are among the handful of companies using AI to analyze and extract data from financial documents.

But winners are also deploying AI within specific financial services sectors, including embedded finance, compliance, and insurance.

For instance, Gynger uses AI and data analytics to quickly approve and underwrite financing. The company is backed by PayPal Ventures and Google’s AI-focused venture arm Gradient Ventures

Meanwhile, Norm Ai offers AI agents for compliance teams, enabling them to assess content or actions against regulatory requirements. The company raised a $27M Series A round in June 2024 from investors including Bain Capital Ventures and Citi Ventures.

Delos Insurance Solutions, on the other hand, issues property insurance and analyzes satellite data using AI to identify areas with greater wildfire risk. Its founders’ backgrounds in the space industry inform their approach to data gathering via satellite.

Delos Insurance: Key people

Fintechs gear solutions toward financial inclusion and accessibility

Many of this year’s winners are focused on making financial services and technology more accessible to growing customer segments. 

Small businesses are a focus worldwide. This year’s list includes solutions like Sequoia Capital– and Founders Fund-backed Found, which offers banking for self-employed people and small business owners. Meanwhile, Pakistan-based NayaPay offers financial management for consumers as well as small businesses. Singapore-based YouTrip also has both B2C and B2B platforms for cross-border payments, focusing its B2B services on small businesses in southeast Asia. 

Companies in this year’s cohort are also targeting consumers building their financial profiles and wealth. US-based MAJORITY allows individuals to get banked in the US without social security numbers. OTO, meanwhile, offers loans for electric bike and scooter purchases in India. Banks are hesitant to finance the purchases despite strong government support for the vehicles, so the massive consumer market is turning to fintechs.

Meanwhile, companies like Bilt Rewards and CheQ are helping consumers manage their credit and build toward major purchases in different ways. Bilt converts rent payments into points that can be redeemed toward a down payment on a home, and it can also send renters’ on-time payment reports to credit bureaus. 

In India, where credit cards have lower penetration but are growing quickly, CheQ helps consumers pay off all of their credit cards and earn rewards on one digital platform. It aims to support users who are new to the credit system and offers free credit reports and tips on managing credit. The company recently announced a partnership with India’s e-commerce giant Flipkart to enable consumers to earn extra points on purchases during Flipkart’s sale event.

 

CheQ partners with India's e-commerce leader to help shoppers build rewards

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Big Tech in Fintech: How Amazon and Google are battling to own transactions https://www.cbinsights.com/research/report/big-tech-fintech-amazon-google/ Thu, 08 Aug 2024 20:35:09 +0000 https://www.cbinsights.com/research/?post_type=report&p=170246 Big tech won’t be your next bank — but they’ll play a part in many of your transactions. After nearly a decade of big tech companies venturing into launching their own financial products, the major players have now pulled back. …

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Big tech won’t be your next bank — but they’ll play a part in many of your transactions.

After nearly a decade of big tech companies venturing into launching their own financial products, the major players have now pulled back. Most have shifted to roles as tech providers, broadly supporting advances in financial infrastructure.

Amazon and Google stand out in this area:

  • Amazon is embedding itself in more financial transactions via partnerships, investments, and acquisitions. It’s using these relationships to reach customers across more geographies and a wider range of services. 
  • Google has shifted away from providing financial services and instead is connecting its existing platforms to others’ financial offerings. The company is also investing and partnering to enable digital-first financial tools.

We mined CB Insights data on Amazon’s and Google’s investments, acquisitions, and partnerships, as well as patents and earnings transcripts, from January 2021 to July 2024 to explore how the companies are reengineering their fintech strategies.

Download the full report to see where they are making moves.

BIG TECH IN FINTECH

See where Amazon and Google are making moves in financial services — and where they’ll go next.

This report uses CB Insights datasets like investments, acquisitions, business relationships, earnings call insights, patents, and more. Learn more about our data here.

Big Tech in Fintech

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