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Could Netflix be the next Disney? How the streamer is betting on ads and gaming to become an entertainment powerhouse
Research Brief

Could Netflix be the next Disney? How the streamer is betting on ads and gaming to become an entertainment powerhouse

Netflix’s latest partnership and acquisition activity illuminate the streamer’s plans to transform its business model, tap into new revenue streams, and grow its bottom line.

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May 10, 2023
Did Instagram’s new feature update just torch $260M of venture funding to link-in-bio companies?
Research Brief

Did Instagram’s new feature update just torch $260M of venture funding to link-in-bio companies?

With Instagram now allowing 5 external links on a user’s profile, standalone link-in-bio companies are going to have a tougher time defining their value proposition.

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Apr 21, 2023
As Google, Microsoft, Facebook, and the rest of big tech compete in generative AI, tying up content publishers will be critical for their LLMs. Here are 21 licensing targets they should lock up
Research Brief

As Google, Microsoft, Facebook, and the rest of big tech compete in generative AI, tying up content publishers will be critical for their LLMs. Here are 21 licensing targets they should lock up

Large language models (LLMs) trained on more text will generally be superior to an LLM with less. As a result, expect publishers with valuable text content to become a licensing battleground for LLM makers and for language acquisition costs (LAC) to become a real expense.

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Mar 10, 2023
How generative AI can augment customer service agents
Research Brief

How generative AI can augment customer service agents

Brands and retailers are boosting customer service agents' efficiency using AI-generated responses and by automatically translating content. We break down the opportunity and highlight the tech vendors that are already working with clients to make this a reality.

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Feb 28, 2023
139 companies helping marketers tap into the growing retail media networks opportunity
Research Brief

139 companies helping marketers tap into the growing retail media networks opportunity

Retail media networks are among the fastest-growing ad marketplaces in the US. Advertisers need new tech to execute successful campaigns on these platforms. This market map looks at the technology helping to optimize retail media spend.

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Feb 24, 2023
How generative AI can help brands design virtual fashion
Research Brief

How generative AI can help brands design virtual fashion

Fashion designers can refine new clothing designs with tools that use generative AI to turn 2D sketches into digital renderings. We break down the opportunity and highlight the tech vendors that are already working with clients to make this a reality.

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Feb 21, 2023
The Future of the Super Bowl Ad: How tech like generative AI is automating TV ad creation & production
Research Brief

The Future of the Super Bowl Ad: How tech like generative AI is automating TV ad creation & production

The TV commercial is one of the advertising industry’s most far-reaching formats — and also the most ripe for disruption. Technologies like generative AI will change how TV ads are made and delivered, translating to time and cost savings for advertisers.

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Feb 8, 2023