Unbundling Optum: How the health services giant is being disrupted

Optum is one of the biggest players in the healthcare market, serving 127M consumers each year and working with 9 in 10 US hospitals.

Since it was launched in 2011 by UnitedHealth Group, Optum has aggressively expanded beyond its initial offerings in pharmacy benefits management, care delivery, and data and analytics.

For example, the company partnered with Dignity Health in 2013 to launch Optum360, its in-house revenue cycle management division. Optum has also doubled down on value-based care through its partnerships with HealthEdge and Walmart clinics.

But the company is facing disruption from healthcare startups and incumbents alike. 

Below, we look at how companies are unbundling Optum, from pharmacy benefits management to home care.